Jun 20, 2014
Dirk, David, and Rob talk about the the importance of marketing.
How important is it and how do the numbers compare between tabletop
and the digital realm? And what’s the Wil Wheaton
factor?----------------------------------Contact Information Dirk
Knemeyer - @DKnemeyer, www.artana.com, Dirk@Knemeyer.com David
Heron - @DavidVHeron Rob Daviau -@RobDaviauGamer,
rob.daviau@ironwallgames.com-----------------------------Episode
Outline 0:00:56 - Marketing at Hasbro 0:08:20 - Marketing and
conferences 0:12:18 - The differences between tabletop and digital
marketing 0:21:01 - Data 0:26:54 - Pricing 0:33:38 - Theme and
marketing 0:41:25 - Copycats and “inspired by” 0:51:43 - Marketing
as independence 0:54:52 - Wil Wheaton gets his own bullet point