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The Game Design Round Table

Jun 20, 2014

Dirk, David, and Rob talk about the the importance of marketing. How important is it and how do the numbers compare between tabletop and the digital realm? And what’s the Wil Wheaton factor?----------------------------------Contact Information Dirk Knemeyer - @DKnemeyer,, David Heron - @DavidVHeron Rob Daviau -@RobDaviauGamer, Outline 0:00:56 - Marketing at Hasbro 0:08:20 - Marketing and conferences 0:12:18 - The differences between tabletop and digital marketing 0:21:01 - Data 0:26:54 - Pricing 0:33:38 - Theme and marketing 0:41:25 - Copycats and “inspired by” 0:51:43 - Marketing as independence 0:54:52 - Wil Wheaton gets his own bullet point